This is a class I’m offering after years of developing my own brand from the ground up. From working in nightlife, to the fashion industry to events to being a Jazz bandleader, to being style advocate and motivator, my career has been diverse. To an outsider, this career path might seem unfocused, but my experience in each industry has allowed me to develop important skills and contacts to strengthen my brand. Just like a university student picking classes, these industries have been the finishing school for my career.

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What are the results? I’ve been developing the Dandy Wellington Brand since 2011 and in those 9 years, I’ve produced and coordinated countless social, corporate, and nightlife events. From Sydney to Delhi, London to LA, my brand has brought me around the world and been featured in countless national and international press outlets. Its been featured in four books, two documentaries, multiple television and web series and in pages and covers of magazines. Its been in campaigns, built brand collaborations and engaged in social activism all while growing a positive, inclusive and diverse audience. This takes time and consistency. It takes planning and creativity and clear messaging. My brand has developed, sharpening, and honed itself over many years and has not stopped. 

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What is Branding?
Branding is the representation of a business. It’s the result of years of decisions made and how they effect the customer's perception of your company. It’s consistency as to a particular modus operandi. The symbol of the brand may be a logo but the heart of the brand is how it effects it’s customers. Through this class I will help you develop and focus your brand. We’ll ask important questions and hone your message. As you start to build your audience and secure clients, your brand will start to come into sharper relief but the initial catalyst is you.

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