ABOUT
Dandy Wellington is a world renowned creator of live and digital experiences. Armed with his love of music and sartorial aesthetics of the past, this Harlem born entertainer, storyteller and style activist specializes in building unique relationships with audiences and brands. Whether he’s making appearances at the Sydney Opera House or being featured in The Robb Report and Vogue, Dandy Wellington strives to translate the timeless to a contemporary world.
SOCIAL STATS
12.8K
68.9K
15.2K
2.2K
Penhaligon's London
HBO's The Nevers x Hendricks Gin
Simon James Cathcart
Rowing Blazer
Stetson
The Ambassador Hotel
London Undercover
In honor of our new Chelsea flagship, our Spring 2016 campaign captures the vibrancy and diversity of our hometown with a series of images and short films lensed by Bruce Weber.
Pictured: Dandy Wellington, Thelma Washington, and Evetta Petty with Ajak Deng
Previous Collaborations
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Previous Collaborations
Penhaligon's London
Dandy Wellington partners with Penhaligon's for an ongoing series of digital product launches and marketing activations for social media. The partnership resulted in 300,000+ impressions .
HBO's The Nevers x Hendricks Gin
Stetson
INSTAGRAM STATISTICS
71,436
Followers
4.28%
Engagement Rate
2.95K
Average Likes
+6000 Weekly Profile Visits
+3000 Monthly Followers
Daily IG Stories (avg 2200 views)
3x/Week Post (avg 3550 likes)
Avg. 59000 reach/week
Avg. 4300 views/story
Avg. 45,000 impressions/post
Avg. 39,000 reach/post
Audience
A predominantly female audience based in the United States interested in elegant experiences and lifestyles involving history, vintage style and aesthetics of the past.
They are mostly creators and adventure seekers searching for inspiration, brands and events that match their aesthetic. Instagram in their primary platform to connect with our business for inspiration events and style activism as well as getting an inside look at Dandy's life.
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They are interested in historic locations, heritage brands, vintage style, classic menswear, slow fashion and media related to or invoking the past.
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Other accounts they follow are @BernadetteBanner @MossOnyi @Pinsent_Tailoring
YOUTUBE STATISTICS
16,076
Subscribers
117,300
Views
1.4 Million
Impressions
+9000 Monthly Video Views
+800 Monthly Subscribers
Active Since 2017
(Regular uploads since 2020)
ALL STATISTICS ARE FROM 2020
